TWWHA Tourism Master Plan
A Tourism Master Plan (TMP) for the Tasmanian Wilderness World Heritage Area (TWWHA) is being drafted. This work will provide additional strategic guidance in achieving the balance between the provision of opportunities for diverse, high quality visitor experiences in this globally recognised area and the protection of its values.
Information about the project to develop the TMP is detailed in the TWWHA TMP Further Project Information document:
What the plan will cover
The TWWHA Management Plan 2016 identifies that the presentation of the TWWHA needs to be driven and supported by a coherent, strategic framework and this outcome is to be achieved through the TMP. The development of the TMP is to be undertaken in consultation with the Tasmanian Aboriginal people. Key stakeholders such as the tourism industry will also be consulted.
The management plan sets out a number of elements that will be considered in the development of the TMP. These include;
- protection of natural and cultural values
- development of a coherent marketing strategy for the TWWHA that integrates promotion of the area and its values with other state-wide and regional strategies
- examination of current and future visitor expectations, including demand analysis
- Aboriginal cultural presentation
- natural values presentation and conservation partnerships
- historic heritage
- prioritisation of investment in facilities and experiences
- social inclusion
- sustainable use
- commercial opportunities
- opportunities for management support through tourism
- strategic data collection and analysis
- staff and operator training and accreditation
- recreation opportunities and a recreation demand analysis
- strategic partnerships
As requested by the World Heritage Centre, the draft TMP will be provided by the Australian Government to the World Heritage Centre for review by the Advisory Bodies (IUCN and ICOMOS).
Significant stakeholder and public engagement will be undertaken to inform the development of the TMP. This process will be an important opportunity for anyone interested in the TMP to make a contribution and have a say.
Community and stakeholder engagement sessions were held across the state in May as part of the first round of consultation for the TMP. We appreciate all those who attended and made constructive contributions.
Further consultation will occur at different stages within the project – principally with the release of the draft TMP. The draft TMP is expected to be released for public comment in December this year.
A submissions report will be prepared detailing the content of public submissions received and how they will be responded to in the final TMP.
Although feedback is welcome throughout the project, to ensure that information
provided can be fully considered in the preparation of the draft Tourism Master
Plan, it should be provided prior to 16 July 2019.